YOU KNOW WHAT HAPPENED? Absolutely nothing!
Sure, our family and friends followed what we were doing and we slowly built a small audience, but our BUSINESS surely didn’t grow.
WE WERE PUTTING ALL OF OUR TIME AND MONEY INTO A STRATEGY THAT WASN'T PRODUCING THE RESULTS WE WANTED.
The whole process was long and painful. We felt like giving up.
ALL WE WANTED WAS TO MAKE A DIFFERENCE THROUGH OUR BUSINESS, BUT WE WEREN'T GETTING ANYWHERE.
We got to the point where we were losing money, instead of making a profit and making the difference we wanted to in our community.